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Publisher's Summary

Wouldn't it be great if you could always get people to see things your way? Now you can.
You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies, and plenty of practical exercises to help you:


Find the perfect way to win people over
Become an amazing negotiator
Overcome objections
Appreciate and understand the other person's standpoint
Understand why people buy what they buy
Ensure people remember you and what you want
Build long-term trust and credibility
Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them.
©2012 Philip Hesketh (P)2012 Audible Ltd
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By Mr Pee Miester on 10-20-17

I thought this was optional?

His humour just kind of got on my tits. I think he thinks he is a lot funnier than I do.

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By Valo Halo on 06-13-17

Absolutely brilliant

Totally loved it. Full of helpful tips and advice.
It is exactly what you are looking for.

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