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Would you try another book from Herb Cohen and/or Herb Cohen?
This book was at first positive and a little motivational, but quickly I found it falling short and lacking in real strategic substance. I don't recall any real techniques or plans of attack, sees like Herb has had good luck with his bubbly personality but can he negotiate with an angry shop owner on a street corner in Los Angeles? Has he had to fight for minimum staffing on a team project in which his greedy bosses would not give him the resources to get the job done? Glad you had a fun life Herb, but I feel your street credibility is paper thin and lacking. I am looking for Negotiation tactics that are specific and measurable, memorable, ideally pneumonic for real use in the field in the heat of battle. Having a magnetic personality is a technique too of course but that's all I found in this book, much to be desired. I felt like I learned very little here.
2 of 2 people found this review helpful
The audio version was chosen as an alternative after a few half hearted failures trying to find this book online.
Unfortunately, this version sucks compared to the practical lessons gleamed from reading the book decades ago.
Fortunately, the negative experience that my laziness reaped provided determination to patiently search and attain what I really wanted.
waste of time..Bible references..no refund available..this should be pulled from sale..worst purchase I ever had from amazon
utter crap. droll and boring and full of religious quotes so thought I had down loaded the wrong book. I would like my money back. I only gave stars because I had too but zero stars.