• How to Measure Anything

  • Finding the Value of 'Intangibles' in Business
  • By: Douglas W. Hubbard
  • Narrated by: David Drummond
  • Length: 12 hrs and 40 mins
  • Unabridged Audiobook
  • Release date: 09-20-11
  • Language: English
  • Publisher: Tantor Audio
  • 4 out of 5 stars 3.9 (468 ratings)

Regular price: $31.49

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Publisher's Summary

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.
Building up from simple concepts to illustrate the hands-on yet intuitively easy application of advanced statistical techniques, How to Measure Anything reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until now you may have considered "immeasurable," including technology ROI, organizational flexibility, customer satisfaction, and technology risk. Offering examples that will get you to attempt measurements---even when it seems impossible---this book provides you with the substantive steps for measuring anything, especially uncertainty and risk. Don't wait---listen to this book and find out:

The three reasons why things may seem immeasurable but are not
Inspirational examples of where seemingly impossible measurements were resolved with surprisingly simple methods
How computing the value of information will show that you probably have been measuring all the wrong things
How not to measure risk
Methods for measuring "soft" things like happiness, satisfaction, quality, and more
How to fine-tune human judges to be powerful, calibrated measurement instruments
How you can use the Internet as an instrument of measurement

©2010 Douglas Hubbard (P)2011 Tantor
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Critic Reviews

"I use this book as a primary reference for my measurement class at MIT. The students love it because it provides practical advice that can be applied to a variety of scenarios, from aerospace and defense, healthcare, politics, etc." (Ricardo Valerdi, Ph.D., Lecturer, MIT)
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Customer Reviews

Most Helpful
4 out of 5 stars
By Douglas C. Bates on 03-16-12

Let go of "I don't know"

This book thoroughly debunks the idea that some things cannot be measured.

The principal problem is that when people think of measurement, they think of precision. If they cannot think of a way to measure something precisely, then they think the thing cannot be measured. By letting go of of this attachment to precision one finds that there are lots of ways that things can be measure that provide tremendously useful information. In most cases some rough measurements will reduce considerable uncertainty, and greatly improve decision making.

Warning. While this is a great book, it's hard to follow math on an audiobook. I'm glad I read it, but I wish I'd been using my eyes rather than my ears on this one.

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20 of 20 people found this review helpful

2 out of 5 stars
By Ryan on 09-15-15

not a good fit for audio

I read some reviews warning that this was a math heavy book and tough to follow on audio, but I figured that I was well versed enough that I could follow it. that didn't end up being the issue. the math isn't overly complex if you've had a statistics class, there's just so much if it that large parts feel like listening to the phonebook.

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12 of 12 people found this review helpful

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