How to Market in a Downturn (Harvard Business Review)

  • by John A. Quelch, Katherine E. Jocz
  • Narrated by Todd Mundt
  • 0 hrs and 30 mins
  • Periodical

Publisher's Summary

John A. Quelch, a professor at Harvard Business School, and Katherine E. Jocz, a research associate at Harvard Business School, write about how to fine-tune strategies according to consumers' changing psychology and habits - in order to survive the recession and prosper when the economy bounces back. This article was first published in the April 2009 issue of Harvard Business Review.


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Book Details

  • Release Date: 04-10-2009
  • Publisher: Harvard Business School Publishing