Great marketing of your business can dramatically increase sales and put you on a solid foundation for the future. And it doesn't have to cost one red cent. I am going to assume that you are already in business, or you're seriously considering going into business, and that whatever your business is, you know certain aspects of it quite well already. After all this is not a business course. I am not here to teach you accounting or how to buy the raw products at a cheaper price, or how to get a bank loan. What I am here to do is to give you some real insights as to how you can sell more, make more money. A plan to get your business off the ground, and lay the foundation for continued marketing strategies in the future.
In reality you're going to be getting a lot more. And we're going to make a differentiation between marketing and advertising and discuss both. There is a difference! If you run an ad in the newspaper you are advertising, but if you hold a seminar to educate the public, you are marketing your business. There are a hundreds ways to advertise, but there are a million way to market. This book has a lot of effective marketing ideas, and they won't cost you any money to use them.
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