How to Market Through Direct Mail
- Narrated by: Nido Qubein
- Length: 4 hrs and 26 mins
- Release date: 04-29-15
- Language: English
- Publisher: Nightingale-Conant
Regular price: $29.95
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As a marketing and management consultant, Nido brings outstanding business acumen and sales savvy to his assignments with such top companies as General Electric, AT&T, and many more. As a professional speaker, he addresses more than 200 groups worldwide annually. As an author he has written over 30 books on communication, sales, and personal development. He is the recipient of the Cavett Robert Award for speaking and has been inducted into the International Speakers Hall of Fame. He has served as board chairman of the National Speakers Association. And he has many other distinguished awards and honors to his credit.
This program covers issues like:
Making direct mail work for you.
The challenges of direct mail marketing.
Timing: how and when to mail effectively.
What a successful direct mail package contains.
The right mailing list.
Testing: the key to designing a powerful package.
Writing effective direct mail copy.
Graphics: the attention getter.
Coding and measuring direct mail response.
Promoting your newsletter.
Your own mail order business.
Customer ReviewsMost Helpful
By Aaron in New York City on 02-13-17
the best book by far
this book is very informative and gives great insight on how to be successful at direct mail marketing. it's a very practical guide on what you need to do from start to finish. I highly recommend it
1 of 2 people found this review helpful