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I have been reluctant to the idea of an in-house dental savings plan. Not sure why after listening to this book. I'm not only a convert but I plan to launch my product next Wednesday. This is a quick read / listen to as it's less than two hours long. I made the mistake of listening to it FIRST on my commute to and from the office. I wouldn't recommend this as you can't take notes. You will want a pen and paper for ideas. Thank you Dr. Phelps for a brilliant idea! I can't wait for 2000 patients in this savings plan with monthly continuity at $35/ea.
Not super impressed with content from a marketing point of view. Seminars are a ton of work and totally depends on your office location
A book which every dentist must has to increase their awareness of marketing in dentistry in particular capitation scheme. It is written from experience and not generic like most of marketing books . The only thing is the book is short and it doesn’t cover wide range of marketing strategies in dentistry. I do recommend this book wholeheartedly. Dr Saleh UK