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Publisher's Summary

What does a check-printing company do when fewer people write checks? Clarke American applied a dynamic new business approach that resulted in double-digit growth. What happens when a breakthrough technology saved GM's OnStar and achieved stratospheric revenues. A truly eye-opening business audiobook, How to Grow When Markets Don't shows how old-line companies are creating new profits through "demand innovation." This powerful approach to recognizing the opportunities that surround a product instead of merely improving, asks: Where do customers spend the most time and money in areas related to my product or service? How can I help them improve their operations, reduce their risk, or grow their own revenues?
The answers lead to huge growth opportunities for both business-to-business and consumer markets.
Packed with many thought-provoking success stories, insights on how to mine your company's hidden assets, and "moves for Monday morning" that can immediately improve your bottom line, How to Grow When Markets Don't addresses today's economic challenges by providing powerful and practical strategies to generate new growth.
©2002 Mercer Management Consulting, Inc. All Rights Reserved.; (P)2003 Time Warner AudioBooks. A division of the AOL Time Warner Book Group.
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