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Publisher's Summary

Why can't salesmen sell? And why won't prospects listen?
We offer great products to prospects. We say great things to people. We share our vision and passion with others.
And they don't buy, they don't believe us, and they don't share our vision and passion.
We say great things, but people don't believe us, and they don't trust us.
So we don't need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.
It's not about the presentation. It's not about the price. It's not about the salesman's breath. It is not about the leader's PowerPoint presentation.
It is all about the magical first few seconds when we meet people. What happens?
In the first few seconds, people make an instant decision to:
1. Trust you. Believe you.
or
2. Turn on the salesman alarm. Put on the "too good to be true" filter. Be skeptical. Look for "the catch."
This decision is immediate, and unfortunately, usually final.
In this book, you will learn easy four and five-word micro phrases and simple, natural techniques that you can master within seconds. Yes, this is easy to do!
Your message should be inside of other people's heads, not bouncing off their forehead. Your obligation is to get your message inside of their heads so they will have options and choices in their lives.
Now, if you can't get people to trust and believe your message, then you will effectively be withholding your message from them.
Use these tested, clear techniques to build that instant rapport with other people and then, everything else is easy.
If you are a leader, a salesman, a network marketer, an influencer, a teacher, or someone who needs to communicate quickly and efficiently, this book is for you.
©2013 Fortune Network Publishing (P)2014 Fortune Network Publishing
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Customer Reviews

Most Helpful

By Ashley Lind on 02-27-16

Waste of time

This was terrible! The author created a handful of phrases, not based fact or evidence as to how they affect the brain or psychological programming, even though it was referenced frequently. Plus, the phrases were so slimy! I could never imagine saying that to someone. Honestly every phrase sounded like a cliche, smarmy sales technique. One of his suggestions was making up fake sayings as in "there's an old saying that... Fill in with whatever you are selling + positive attribute ..." Gross. Yes, I'm so glad I bought this audiobook to hear how to make up bullshit sayings that make me sound like a 60 year old salesman.

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4 of 5 people found this review helpful


By Amazon Customer on 04-11-15

Worst decision in a long time

I never write reviews, but I had to clear my conscience on this one. For a topic on how to get instant trust, belief, influence and rapport the author needs to first learn about the subject instead of misleading us. A total waist of time unless you like listening to the word "prospect" over and over and over and over and over and over ad-nauseum. I won't bore you with example after example after example after example after example like the author does over and over and over..... You get my point now? Very repetitive, redundant and irritating delivery for no other reason than to collect a few dollars. The author should be banned from speaking and writing until he actually has something to say.

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6 of 8 people found this review helpful

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Customer Reviews

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By Tracy on 04-13-16

Very good

loved it, very helpful, will be listening again and again to help my network marketing career

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1 of 1 people found this review helpful


By Darren on 01-09-15

Amazing!

So simple, you say these things all the time without realising it... So why not just learn to say them when it really counts!

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful

By Iain Bishop on 09-07-16

Major Key

Amazing Value. Full of key information from Big Al, a seasoned veteran in the business of people. A must have!

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By j e putt on 02-17-16

Worst book ever

If this book wasn’t for you, who do you think might enjoy it more?

This book seems to be writen for network marketers

Any additional comments?

This really was the worst book i have ever listened to on Audible and I have been a member for about 10 years, (and I have never done a review before). Nothing new and examples went on and on. Of the 13 Ways the author talks about you can listen to the first 2 seconds of each chapter to understand what he is getting at, and then it just goes on and on.

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