Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.More
"How to Get Ideas answers the basic questions of where do ideas come from, why do some people get so many of them, and is there some secret technique to getting more of them. [The book] answers these questions and demonstrates that any reader, regardless of age or skill, employment or training, can come up with more ideas, faster and easier than ever before in his or her life. Author Jack Foster shows how to condition the mind and become 'idea-prone'; how to make the child within us and our sense of humor work for us; how to develop our curiosity, visualize our goals, rethinking our thinking, combine different ideas, and overcome our fear of rejection." (Midwest Book Review)
"Quite simply, the best book on creativity I have ever seen." (Scientific American)
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Great Audio Book
I listen on my commute to and from work on my bike. I can actually apply a few of his idea making techniques that very day!
The quotes! I love quotes! He has them in the beginning of every chapter.
Too many to write. He affirmed many strategies that I already use, which was interesting to me.
I am a psychotherapist, not a sales or marketing person, and I found this extremely useful and applicable to many of the situations clients explain as "stuck" or "in rut." I highly recommend it. Very upbeat !