How to Get Ideas

  • by Jack Foster
  • Narrated by Johnny Heller
  • 3 hrs and 29 mins
  • Unabridged Audiobook

Publisher's Summary

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.


What the Critics Say

"How to Get Ideas answers the basic questions of where do ideas come from, why do some people get so many of them, and is there some secret technique to getting more of them. [The book] answers these questions and demonstrates that any reader, regardless of age or skill, employment or training, can come up with more ideas, faster and easier than ever before in his or her life. Author Jack Foster shows how to condition the mind and become 'idea-prone'; how to make the child within us and our sense of humor work for us; how to develop our curiosity, visualize our goals, rethinking our thinking, combine different ideas, and overcome our fear of rejection." (Midwest Book Review)
"Quite simply, the best book on creativity I have ever seen." (Scientific American)


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Customer Reviews

Most Helpful

Great Audio Book

This is a great book that will put you on the right track to coming up with ideas. Not only is this book about ideas its also about how to live a more exciting life. The things mentioned may seem obvious but if its not pointed out in the way it is in this book then it will take you a long time to find out yourself.

Enjoyed the way the book was read, plenty of examples and scenarios from the author's life on how to come up with ideas.
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- Ahmed


What made the experience of listening to How to Get Ideas the most enjoyable?

I listen on my commute to and from work on my bike. I can actually apply a few of his idea making techniques that very day!

What did you like best about this story?

The quotes! I love quotes! He has them in the beginning of every chapter.

Which character – as performed by Johnny Heller – was your favorite?


What insight do you think you’ll apply from How to Get Ideas?

Too many to write. He affirmed many strategies that I already use, which was interesting to me.

Any additional comments?

I am a psychotherapist, not a sales or marketing person, and I found this extremely useful and applicable to many of the situations clients explain as "stuck" or "in rut." I highly recommend it. Very upbeat !

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- Lisa

Book Details

  • Release Date: 09-30-2009
  • Publisher: Audible Studios