• How to Become a Marketing Superstar

  • Unexpected Rules That Ring the Cash Register
  • By: Jeffrey J. Fox
  • Narrated by: Jeffrey J. Fox
  • Length: 2 hrs and 28 mins
  • Abridged Audiobook
  • Release date: 02-26-04
  • Language: English
  • Publisher: Hyperion AudioBooks
  • 3.5 out of 5 stars 3.7 (67 ratings)

Regular price: $15.96

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Publisher's Summary

In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable. Superstar brims with ideas for making your cash register go "ka-ching."

Deeply Understand the Definition of Marketing
Customers Fire Employees Every Day
The Customer Is Not Always Right
Early to Bed, Early to Rise, Sell Hard, and Dollarize
The Folly of Price Cutting
Fifteen Super Marketer Must-Knows
Never Use "We"
Be Your Own Customer
Superstars Love Recessions
Own a Market, Not a Mill
Marketing Superstar Instant Challenges
©2003 Jeffrey J. Fox. All rights reserved (P)2003 Hyperion
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Critic Reviews

"[Fox] has mastered the short format, advice-driven business book. "(Publishers Weekly)
"Fox's manifesto for retrofitting ailing marketing plans and tapped-out marketers is a rapid-paced, upbeat instruction....you won't walk away without a passel of powerful money-making techniques." (AudioFile)
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Customer Reviews

Most Helpful
1 out of 5 stars
By Mike on 07-01-05

Great Background Noise

The best part about the book is that you can play it while you work, and not worry as the foaming banter fades into the background. Keep working, because you aren't missing anything you don't already know.

I chose this book primarily on the strength of its rating. Unfortunately, I found that it was full of useless generalities like "Use your own products or services", "Factories don't sell products, marketing sells products"... I mean, seriously. How about observing the marketing concept of differentiation when creating a book on marketing, eh? ...And now I am going to sound whiney, but could you possibly use the phrase "marketing superstar" more times in a paragraph? Eventually it sounds like fingernails on a chalkboard.

The book did have some fun little anecdotes where you are supposed to pause, think about the "marketing superstar's" solution to some shopkeepers problem. Also, I only got about 60% through the book before I gave up, so maybe it got better ;-}

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10 of 11 people found this review helpful

4 out of 5 stars
By William on 05-31-04

Excellent Primer, Well Done

I recommend "How to Become a Marketing Superstar." I've run a small business for the past five years, but have little marketing experience (most of my business has come from personal or client referrals). Jeffrey Fox's presentation of marketing principles was both informative and enjoyable. I found the exercises in the book helped make listening an interactive experience. My only complaint is that the audio version is abridged, and an important concept in the book, "dollarizing" your value, is only summarized. The author refers listeners to the print version of the book for details on this concept. That being said, he still gives you a working idea of the concept, and the rest of the book made the purchase and listen more than worth it.

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13 of 15 people found this review helpful

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