In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable. Superstar brims with ideas for making your cash register go "ka-ching."
Deeply Understand the Definition of Marketing
Customers Fire Employees Every Day
The Customer Is Not Always Right
Early to Bed, Early to Rise, Sell Hard, and Dollarize
The Folly of Price Cutting
Fifteen Super Marketer Must-Knows
Never Use "We"
Be Your Own Customer
Superstars Love Recessions
Own a Market, Not a Mill
Marketing Superstar Instant Challenges
"[Fox] has mastered the short format, advice-driven business book. "(Publishers Weekly)
"Fox's manifesto for retrofitting ailing marketing plans and tapped-out marketers is a rapid-paced, upbeat instruction....you won't walk away without a passel of powerful money-making techniques." (AudioFile)
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Great Background Noise
Excellent Primer, Well Done