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The best part about the book is that you can play it while you work, and not worry as the foaming banter fades into the background. Keep working, because you aren't missing anything you don't already know.
I chose this book primarily on the strength of its rating. Unfortunately, I found that it was full of useless generalities like "Use your own products or services", "Factories don't sell products, marketing sells products"... I mean, seriously. How about observing the marketing concept of differentiation when creating a book on marketing, eh? ...And now I am going to sound whiney, but could you possibly use the phrase "marketing superstar" more times in a paragraph? Eventually it sounds like fingernails on a chalkboard.
The book did have some fun little anecdotes where you are supposed to pause, think about the "marketing superstar's" solution to some shopkeepers problem. Also, I only got about 60% through the book before I gave up, so maybe it got better ;-}
10 of 11 people found this review helpful
I recommend "How to Become a Marketing Superstar." I've run a small business for the past five years, but have little marketing experience (most of my business has come from personal or client referrals). Jeffrey Fox's presentation of marketing principles was both informative and enjoyable. I found the exercises in the book helped make listening an interactive experience. My only complaint is that the audio version is abridged, and an important concept in the book, "dollarizing" your value, is only summarized. The author refers listeners to the print version of the book for details on this concept. That being said, he still gives you a working idea of the concept, and the rest of the book made the purchase and listen more than worth it.
13 of 15 people found this review helpful