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The author is a high-yield analyst at Merrill-Lynch. He's take some time to research common themes that make a business succeed (or fail). You can, I suppose, use this to try to be a billionaire. You can also use it to simply make your business more profitable (whether you own it or work for it as an employee). You can use these threads to distinguish between attractive investments and unattractive ones, or sort new clients into high-growth and limited-growth prospects. I'm a dissatisfied bookworm, and in my entire life I likely won't give a total of ten 5-star ratings; congratulations, Mr. Fridson, you earned one!
8 of 9 people found this review helpful
I bought this hoping for more of a guide, but I'm not disappointed at all.
2 of 2 people found this review helpful