The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU?
This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand at work. Modeled after the world's most successful big-brand marketing methods, How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.
You'll learn how to:
Indentify the six essential positioning elements that define your personal brand
Master the five everyday activities that most clearly communicate your brand
Avoid the top 20 Personal Brand Busters that could keep you from success
Increase your earning power and job satisfaction
Build on-the-job trust and loyalty in YOU
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Brenda definitely should have had someone else read this. I felt like I was being talked to by a Sunday school teacher. Content is interesting. I think her process requires far more work than is needed. I seriously doubt that anyone is going to go through the trouble of developing the personal branding plan she recommends. I also disagree with her examples i.e emotional needs. I did like some of the quotes and the stories she tells however.
Not really. My friends are too old to care about career advancement, which is really the focus of this book. I read it simply to learn more about somebody else's perspective on personal branding, a subject I write about myself.
For me, her delivery seemed affected. Not real. Trying too hard. It became a major distraction until I eventually gave up on the book. A little too much "aren't I smart?" throughout, as well.
- James A. Signorelli
Excellent audio book about Personal Branding
Eye-opening, useful, practical
Useful and practical approach for creating and communicating a personal brand.