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The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.The main characters in the story - Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea - are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest. It’s a story that can be enjoyed by anyone.
How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation’s most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.
Customer ReviewsMost Helpful
By John on 11-13-17
The Parable of Innovation!
A simple, yet effective, story of how to execute innovation in a existing business or enterprise. I loved the "Animal Farm" throwback. It was a nice touch. Illustrated and explained the concepts well, but for a more thorough, in-depth explanation go to "Beyond the Big Idea."
AUDIBLE 20 REVIEW SWEEPSTAKES ENTRY