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5 out of 5 stars
By
Lawrence
on
06-28-11
Some Good Customer Care and Business Strategies
This is a good short history of how NetFlix evolved its movie rental business. It covers how NetFlix adapted its business service from a pay per rental to a subscription service based model. There is some good information on how NetFlix focuses on customer service including primarily using highly qualified customer service representatives – CSRs instead of online support systems as a way to create much happier customers.
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