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Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, pause-resistant primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives". Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension", "Exile knaves but fight for divas", "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
Customer ReviewsMost Helpful
By Rajesh on 10-02-15
There are useful ideas in this book
I would say 20% of the book can be put to use in any business. 30% of the rest of the book can be considered useful and explored to be put to use in any business. Rest is about interesting stuff at Google. Well 50% useful is a terrific for a book like this. There are some examples on hiring and unleashing creativity which are awesome.
8 of 8 people found this review helpful
By Alexandrea on 10-16-14
Non-traditional corporate culture that works
Would you listen to How Google Works again? Why?
Yes I will listen to this book again. This well-narrated book provides an excellent summary of Google's culture to a non-Googler such as myself. How Google Works has inspired me to find my inner "smart creative" that has thus far been suppressed by corporate politics and meaningless buzzwords. I will listen to this book again because it describes a successful business strategy in the fast-paced market of software and platforms. This book is highly informative, well written, and expertly narrated.
17 of 18 people found this review helpful