Regular price: $1.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $1.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Jeffrey R. Immelt, the Chairman and CEO of General Electric, Vijay Govindarajan, a professor at Darthmouth and chief innovation consultant at GE, and Chris Trimble, a professor at Dartmouth and consultant to GE, report on how GE is using reverse innovation in order to survive and prosper in the next decade. This article was first published in the October 2009 issue of Harvard Business Review.
©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.
Show More Show Less
No Reviews are Available
© Copyright 1997 - 2018 Audible, Inc