Jeffrey R. Immelt, the Chairman and CEO of General Electric, Vijay Govindarajan, a professor at Darthmouth and chief innovation consultant at GE, and Chris Trimble, a professor at Dartmouth and consultant to GE, report on how GE is using reverse innovation in order to survive and prosper in the next decade. This article was first published in the October 2009 issue of Harvard Business Review.More
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