How GE is Disrupting Itself (Harvard Business Review)

  • by Jeffrey R. Immelt, Vijay Govindarajan, Chris Trimble
  • Narrated by Todd Mundt
  • 0 hrs and 32 mins
  • Periodical

Publisher's Summary

Jeffrey R. Immelt, the Chairman and CEO of General Electric, Vijay Govindarajan, a professor at Darthmouth and chief innovation consultant at GE, and Chris Trimble, a professor at Dartmouth and consultant to GE, report on how GE is using reverse innovation in order to survive and prosper in the next decade. This article was first published in the October 2009 issue of Harvard Business Review.

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Book Details

  • Release Date: 10-13-2009
  • Publisher: Harvard Business School Publishing