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Publisher's Summary

Jeffrey R. Immelt, the Chairman and CEO of General Electric, Vijay Govindarajan, a professor at Darthmouth and chief innovation consultant at GE, and Chris Trimble, a professor at Dartmouth and consultant to GE, report on how GE is using reverse innovation in order to survive and prosper in the next decade. This article was first published in the October 2009 issue of Harvard Business Review.
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©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.
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