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Profiles of the future: the in-depth story of the digital pioneers: Dell Computer, Charles Schwab, Cisco Systems, Cemex.
Insight into how to change a traditional enterprise into a digital business: the stories of GE and IBM.
An analysis of the profitable dot-coms: AOL, Yahoo!, and eBay.While How Digital Is Your Business has great stories and case studies, its most invaluable central idea is that of digital business design and the array of powerful tools it offers for use in creating a digital future for your company.
Customer ReviewsMost Helpful
By Tony on 08-06-12
Good story but dated
Would you consider the audio edition of How Digital Is Your Business? to be better than the print version?
Adrians voice is not easy to listen to.
Did Adrian J. Slywotzky and David J. Morrison do a good job differentiating all the characters? How?
They read different chapters about different business
Was this a book you wanted to listen to all in one sitting?
No, better in small bits so you digest the lesson
2 of 2 people found this review helpful