• How Brands Grow

  • What Marketers Don't Know
  • By: Byron Sharp
  • Narrated by: Daniel May
  • Length: 6 hrs and 34 mins
  • Unabridged
  • Release date: 02-04-14
  • Language: English
  • Publisher: Audible Studios
  • 4.3 (162 ratings)

Regular price: $19.95

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Publisher's Summary

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
©2010 Byron Sharp (P)2014 Audible Inc.
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Customer Reviews

Most Helpful

By Nami87 on 05-03-16

Performance was Robotic

the performance kind of ruined this book for me. There Re a lot of interesting insights but I couldn't grasp them because I was being put to sleep by the reader.

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1 of 1 people found this review helpful


By Henri Lellouche on 01-18-16

Great content - robotic speaker

Would you say that listening to this book was time well-spent? Why or why not?

I found the content to be really interesting and thought provoking. Really made me rethink my approach to my business.

What did you like best about this story?

Confirmation that advertisers need to talk to all customers: loyals, switchers, competitive loyals and even non-category users!

Would you be willing to try another one of Daniel May’s performances?

No - his reading was awful. Actually sounded like a machine-voiced performance. The author should have done this - I saw his Ted talk and his voice was just fine.

If this book were a movie would you go see it?

N/A

Any additional comments?

Better packaging of the downloadable PDF when buying the book would have been smart. I had to hunt for it after I had already begun listening to the book.

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1 of 1 people found this review helpful

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Customer Reviews

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By Unretired on 12-23-15

Good book very poor narration

Unfortunately the very "automaton" narration detracts considerably from this audio book. I think the underlying book is quite good but overall I cannot recommend this audio book.

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2 of 2 people found this review helpful


By stryder on 07-25-16

More for established corporates, terrible reading

Maybe it's the robotic reader but man this book is hard work. Not suitable for audiobook with so many references to diagrams etc. I don't even think the content is useful in 2016.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful

By justina on 10-27-16

Great proposition, but perhaps not the best medium

This literature is probably best consumed as written word as the direct audio translation does not make for an easily digestible listen in many places.

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1 of 1 people found this review helpful


By Anonymous User on 08-29-17

Overly complex for an audio book

Information that's pre mobile and social media. Constant referrals to a printable PDF make this almost impossible to grasp as a stand-alone audiobook.

For me, I listen to books while commuting, so it wasn't for me. An updated, simplified version would be welcome

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