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Publisher's Summary

**NOTE: In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.**
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
©2014 Nir Eyal (P)2014 Nir Eyal
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Customer Reviews

Most Helpful

By Renan Cakirerk on 06-05-14

Can't believe I paid for this audio book

Would you try another book from Nir Eyal and/or Nir Eyal?


How could the performance have been better?

Read by a possible teenager who doesn't know how to read. Incredible. He skips the words that he mispronounces, doesn't even bother to correct it. Stops before some words in totally random places which is so distracting.<br/><br/>I was tracing the actual book while listening and he replaces phrases like "internal triggers" with "an internal trigger". Dude! If you want to write a book then write one, but don't modify this!<br/><br/>Finally there are weird cuts and merges in the recording.<br/><br/>Incredibly unprofessional. This audio book should be banned on audible. If I wanted low quality I'd go to other sites. I'm paying to get quality.<br/><br/>Such a good book but a terrible audio book.

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36 of 37 people found this review helpful

By Corey on 03-07-14

Good Book, Terrible Recording

What did you like best about Hooked? What did you like least?

As a survey of how to capture interest online, Nir Eyal has some fantastic insights and the words are worth the price. It will give anyone good ideas and builds a credible thesis. BUT, his recording of this book is awful. He obviously recorded it himself it in a very low tech way, and the audio quality switches throughout the book from bad to worse. I've worked audio recording sessions throughout my career, and I can tell that Nir did little research or trial and error practice recordings to create the audiobook.. If you can survive the recording, you'll learn good things from what he has to say. You might be better off buying the lower cost eBook instead.

Would you be willing to try another book from Nir Eyal? Why or why not?

Yes, his research and insights are good.

How did the narrator detract from the book?

IN ADDITION to the poor audio quality, he often stumbles through his words. LEARN TO DO MORE THAN 1 AUDIO TAKE if you record your own book! We pay a lot of money for these, and expect at least a bare minimum quality that isn't in this book.

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27 of 29 people found this review helpful

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Customer Reviews

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By Observer on 06-05-15

Can't listen to narrator

Narrator makes the unbearable with his almost AI voice. Better to get the printed version.

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8 of 8 people found this review helpful

By Roland Hesz on 08-14-15

Probably good book killed by the reading

What did you like best about Hooked: How to Build Habit-Forming Products? What did you like least?

The reading. It was like someone fed the text to a text-to-speech programme. It made it impossible to actually listen to the content.

Who might you have cast as narrator instead of Dave Wright?

Practically anyone else.

Any additional comments?

I have to get it in printed/digital format so I can actually get what the book is about.

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4 of 4 people found this review helpful

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Customer Reviews

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By James on 03-08-16

Awful Narration

[{ "answer" : "The narration on this book is just horrible and I can't even finish it. I read that the original version was bad too, but the current version is so dry and boring, it makes me want to cut my ears off. I even tried speeding it up to 1.25x but it does't help.", "type" : "Overall", "question" : "What could have made this a 4 or 5-star listening experience for you? ", "id" : 37, "typeString" : "overall" }, { "answer" : "Yes, I was put onto this book after hearing Nir give a lecture on this topic. He came a cross as a great speaker/lecturer, but this recording has destroyed any credibility the book might have.", "type" : "Story", "question" : "Would you ever listen to anything by Nir Eyal again?", "id" : 13, "typeString" : "story" }, { "answer" : "No. Never.", "type" : "Performance", "question" : "Would you be willing to try another one of Dave Wright’s performances?", "id" : 22, "typeString" : "performance" }, { "answer" : "Re-record it with someone who is experienced and enthusiastic on the topic.", "type" : "Genre", "question" : "If you could play editor, what scene or scenes would you have cut from Hooked: How to Build Habit-Forming Products?", "id" : 63, "typeString" : "genre" }, { "answer" : "", "type" : "Misc", "question" : "Any additional comments?", "id" : -1, "typeString" : "misc" } ]

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2 of 3 people found this review helpful

By Anonymous User on 06-16-17

Great content, monotonous narrative.

Love the content. Would have been more engaging if the narrator was less robotic. An audiobook on technology spoken by in a monotonous narrative can easily become boring to follow. Other than that, Nir Eyal has a great grasp of what he is talking about. Powerful stuff, full of A-ha moments!

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