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Publisher's Summary

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.
©2014 Alexandra Watkins (P)2014 Gildan Media LLC
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Critic Reviews

"Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees." ( Publishers Weekly)
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Customer Reviews

Most Helpful
4 out of 5 stars
By rappody on 05-27-17

Great Book But

I think you really need to have the book in print to access the forms in the last few chapters.

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1 of 1 people found this review helpful

5 out of 5 stars
By rjossm on 12-07-17

Came to my rescue!

I was in the process of coming up with a clever name for my blog and found this book at the perfect time! Great tips and strategies to come up with a great business or product name.

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