Hello, My Name Is Awesome

  • by Alexandra Watkins
  • Narrated by Gina Sorell
  • 2 hrs and 22 mins
  • Unabridged Audiobook

Publisher's Summary

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.

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What the Critics Say

"Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees." (Publishers Weekly)

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Customer Reviews

Most Helpful

Entertaining, great informa and easy to understand

If you could sum up Hello, My Name Is Awesome in three words, what would they be?

Written in easy to understand language and valuable information for anyone naming a product or business. I wish I'd listened to it years ago.


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- Andrew

Great Content

What made the experience of listening to Hello, My Name Is Awesome the most enjoyable?

The book had great content. I'm currently trying to name a business and the brainstorming ideas alone were invaluable.


What did you like best about this story?

The story was compact and easy to follow. For someone who is very novice naming, this was very helpful


Was this a book you wanted to listen to all in one sitting?

Yes


Any additional comments?

If you're using this book to name your business, consider getting the Kindle or paper version. There are a lot of things you'll want to reference back to

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- Rod Williams

Book Details

  • Release Date: 09-24-2014
  • Publisher: Gildan Media, LLC