Hello, My Name Is Awesome

  • by Alexandra Watkins
  • Narrated by Gina Sorell
  • 2 hrs and 22 mins
  • Unabridged Audiobook

Publisher's Summary

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.

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What the Critics Say

"Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees." (Publishers Weekly)

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Customer Reviews

Most Helpful

Book could also be called One Woman's Opinion

Book entirely relied on the Author's opinion to make its case. So her rules often felt ambiguious and her examples contradictory. Despite that there is some wisdom sprinkled throughout, and felt her chapter on her brainstorming technique was very strong.
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- Clifford Robert Bemrose

Great Book But

I think you really need to have the book in print to access the forms in the last few chapters.
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- rappody

Book Details

  • Release Date: 09-24-2014
  • Publisher: Gildan Media, LLC