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Publisher's Summary

In this issue:
IDEA WATCH
"Reading the Public Mind" by Andrew O'Connell.
FEATURE ARTICLES
"Competing on Talent Analysis" by Thomas H. Davenport and Jeremy Shapiro.
"Unleashing the Power of Marketing" by Beth Comstock, Ranjay Gulati, and Stephen Liguori.
"Building the Co-Creative Enterprise" by Venkat Ramaswamy and Francis Gouillart.
©2010 by the President and Fellows of Harvard College, All Rights Reserved; (P)2010 Audible Inc.
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