We begin with this month's Forethought: "A Strategic Approach to Climate" by Michael Porter and Forest Reinhardt. Then, three full length articles:"How Valuable Is Word of Mouth?" by V. Kumar, J. Andrew Petersen, and Robert Leone. You'll hear why the customers who buy the most from you are probably not your best marketers, and how your best marketers may be worth far more to your company than your most enthusiastic consumers."The Art of Designing Markets" by Alvin Roth. Learn why its no longer enough for markets to be viewed as only the confluence of supply and demand."Manage Your Energy, Not Your Time" by Tony Schwartz, about how increasing your energy capacity is the best way to get more work done faster and better.Finally, you'll hear executive summaries of the remaining articles: "The CEO's Private Investigation", "Realizing the Promise of Personalized Medicine", "The Chief Strategy Officer", "Making Judgment Calls", and "My Extreme MBA: A Conversation with Rory Stewart".
©2007 by the President and Fellows of Harvard College, All Rights Reserved; (P)2007 Audible Inc.