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Publisher's Summary

The Harvard Business Review for October 2002 features an article by Jeffrey Greenberg, the CEO of Marsh & McClennan, about how he and his colleagues responded to losing 295 people in the terrorist attacks on New York City. You'll also get some specific tips on how to expand your company's sales without sacrificing your profits in today's economy. A fictional letter from a board member to a CEO lays out the ways companies are being mismanaged these days (hint: the problem goes deeper than the recent corporate scandals.) And, in the "Executive Summaries": a case study in how new CEOs can make change while swimming against the tide, crisis negotiating from a pro: the NYPD's Dominick J. Misino, a look at the real cost of capital, and more.
©2002 by the President and Fellows of Harvard College, All Rights Reserved; (P)2002 Audible Inc.
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