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Publisher's Summary

In this issue:
IDEA WATCH
"Back to the City" by Ania Wieckowski.
FEATURE ARTICLES
"The Sustainability Imperative" by David A. Lubin and Daniel C. Esty.
"When You've Got to Cut Costs – Now" by Kevin P. Coyne, Shawn T. Coyne, and Edward J. Coyne Sr.
"How to Stop Customers from Fixating on Price" by Marco Bertini and Luc Wathieu.
©2010 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.
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