In this issue:FORETHOUGHT:
"Working in the Gray Zone", by Michel AntebyFEATURE ARTICLES:
"Leadership's Online Labs", by Byron Reeves, Thomas W. Malone, and Tony O'Driscoll: Tens of millions of people are honing their leadership skills in online games. The tools and techniques they're using will change how leaders function tomorrow, and could make them more effective today.
"Rebuilding the R&D Machine in Big Pharma", by Jean-Pierre Garnier: To save themselves, pharmaceutical companies will have to break up their giant R&D organizations, and put passionate scientists back in charge.
"When Winning is Everything", by Deepak Malhotra, Gillian Ku, and J. Keith Murhighan: The primal urge to win often overwhelms rational decision making. Here's how to tame competitive arousal, head off emotionally charged competitions, or manage them to your advantage.EXECUTIVE SUMMARIES:
"How to Sell Services More Profitably", by Werner Reinartz and Wolfgang Ulaga
"Strategy as a Wicked Problem", by John C. Camillus
"Marketing When Customer Equity Matters", by Dominique M. Hanssens, Daniel Thorpe, and Carl Finkbeiner.
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