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Publisher's Summary

The May 2007 Harvard Business Review begins with a short article from "Forethought": "Viral Marketing for the Real World", by Duncan J. Watts and Jonah Peretti. Then, Kevin P. Coyne and Edward J. Coyne, Sr., explain everything you need to know to survive your new CEO. Next, in "Inner Work Life", Teresa M. Amabile and Steven J. Kramer present new research about what really motivates us at work. The third full-length article, "Picking Winners", is an interview with Daniel J. Socolow, the program director of the MacArthur Fellows Program, the organization that grants "genius grants" each year. Finally, you'll also hear executive summaries of the remaining articles in the May 2007 HBR.
©2007 by the President and Fellows of Harvard College, All Rights Reserved; (P)2007 Audible Inc.
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