Harvard Business Review, March 2015

  • by Harvard Business Review
  • Narrated by Todd Mundt
  • 1 hrs and 27 mins
  • Periodical

Publisher's Summary

In this issue:
IDEA WATCH
"The Science of Sensory Marketing".
FEATURE ARTICLES
"Reaching the Rich World’s Poorest Consumers" by Muhammad Yumus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot.
"Leadership Summits that Work" by Bob Frisch and Cary Greene.
"Corporate Governance 2.0" by Guhan Subramanian.
Please Note: Harvard Business Review does not publish in August.

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Book Details

  • Release Date: 03-10-2015
  • Publisher: Harvard Business School