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Publisher's Summary

In this issue:FORETHOUGHT
"When Economic Incentives Backfire" by Samuel Bowels FEATURE ARTICLES
"In a Downturn, Provoke Your Customers" by Philip Lay, Todd Hewlin, and Geoffrey Moore
"Value-for-Money Strategies for Recessionary Times" by Peter J. Williamson and Ming Zeng
"Tapping the World's Innovation Hot Spots" by John Kao EXECUTIVE SUMMARIES
"The Layoff" by Bronwyn Fryer
"When Should a Process Be Art, Not Science?" by Joseph M. Hall and M. Eric Johnson
"Making Mobility Matter" by Haig R. Nalbantian and Richard A. Guzzo
©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.
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