Harvard Business Review, June 2006

  • by Paul Hemp, Paul J.H. Schoemaker, Robert Gunthier, Daniel G. Goldstein, Dominique Goldstein, Diana Farrell, Charles Lockwood, more.
  • Narrated by Harvard Business Review
  • 1 hrs and 21 mins
  • Periodical

Publisher's Summary

This month's issue includes three complete articles: "The Wisdom of Deliberate Mistakes," "Avatar Based Marketing," and "Profiting from the Long Tail." Plus, you'll hear OnPoint summaries of three articles: "Eager Sellers and Stony Buyers: Understanding the Psychology of New Product Adoption," "Leadership Run Amok: The Destructive Potential of Overachievers," and "Off Sites That Work." Finally, there are Executive Summaries of the three remaining articles, along with special commentary from HBR Senior Editor Gardiner Morse.