Regular price: $6.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $6.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

In this issue:
IDEA WATCH
"Why You Aren't Buying Venezuelan Chocolate" by Rohit Deshpande.
FEATURE ARTICLES
"Branding in the Digital Age: You're Spending Your Money in All the Wrong Places" by David C. Edelman.
"Robert S. McNamara and the Evolution of Modern Management" by Phil Rosenzweig.
"China vs the World – Whose Technology Is It?" by Thomas M. Hout and Pankaj Ghemawat.
©2010 by the President and Fellows of Harvard College, All Rights Reserved; (P)2010 Audible Inc.
Show More Show Less

Customer Reviews

Most Helpful

By Matt on 12-30-10

Not the full issue..

This is only selected articles. You don't get all content. I am asking for a refund.

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc