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Publisher's Summary

In this issue:
FORETHOUGHT
"To Be a Leader, Give up Authority" by A.D. Amar, Carsten Hentrich, and Vlatka Hlupic
FEATURE ARTICLES
"The Innovators DNA" by Jeffrey H. Dyer, Hal B. Gregerson, and Clayton M. Christensen
"How to Pick a Good Fight" by Saj-nicole A. Joni and Damon Beyer
EXECUTIVE SUMMARIES
"Don't be Undersold!" by Jan-Benedict, E.M. Steenkamp, and Nirmalya Kumar
"Is the Rookie Ready?" by Sarah Green
"Closing the Customer Feedback Loop" by Rob Markey, Fred Reichheld, and Andreas Dullweber
"Let the Response Fit the Scandal" by Alice M. Tybout and Michelle Roehm
©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.
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