Regular price: $6.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $6.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

In this issue:FORETHOUGHT
"Are Great Companies Just Lucky?" by Michael E. Raynor, Mumtaz Ahmed, and Andrew D. HendersonFEATURE ARTICLES
"How to Market in a Downturn" by John A. Quelch and Katherine E. Jocz
"Five Rules for Retailing in a Recession" by Ken Favaro, Tim Romberger, and David MeerEXECUTIVE SUMMARIES
"Who Can Help the CEO?" by Phil Terry
"When Internal Collaboration Is Bad for Your Company" by Morten T. Hansen
"Predicting Your Competitor's Reaction" by Kevin P. Coyne and John Horn
"Decoding Resistance to Change" by Jeffrey D. Ford and Laurie W. Ford.
©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.
Show More Show Less
No Reviews are Available