Harvard Business Review, April 2009

  • by Harvard Business Review
  • Narrated by Todd Mundt
  • 1 hrs and 16 mins
  • Periodical

Publisher's Summary

In this issue:FORETHOUGHT
"Are Great Companies Just Lucky?" by Michael E. Raynor, Mumtaz Ahmed, and Andrew D. HendersonFEATURE ARTICLES
"How to Market in a Downturn" by John A. Quelch and Katherine E. Jocz
"Five Rules for Retailing in a Recession" by Ken Favaro, Tim Romberger, and David MeerEXECUTIVE SUMMARIES
"Who Can Help the CEO?" by Phil Terry
"When Internal Collaboration Is Bad for Your Company" by Morten T. Hansen
"Predicting Your Competitor's Reaction" by Kevin P. Coyne and John Horn
"Decoding Resistance to Change" by Jeffrey D. Ford and Laurie W. Ford.


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Book Details

  • Release Date: 04-01-2009
  • Publisher: Harvard Business School