- Agile Practices to Make Marketing Smarter, Faster, and More Innovative
- Narrated by: Walter Dixon
- Length: 6 hrs and 38 mins
- Unabridged Audiobook
- Release date: 02-14-17
- Language: English
- Publisher: Gildan Media, LLC
Regular price: $19.59
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How can marketing managers master these new dynamics? In many ways, modern marketing now shares a surprising number of characteristics with contemporary software development. Hacking Marketing reveals the fascinating parallels between these two disciplines - and shows how marketers, even with no technical background, can borrow and adapt successful ideas from software management to lead marketing more effectively in a digital world.
Written by one of the industry's foremost experts on the interplay between marketing and technology, Hacking Marketing is a nontechnical guide to managing marketing with a new generation of "digitally native" practices and frameworks. In a conversational style, it walks through pragmatic solutions to the challenges of increasing agility without losing strategic focus, accelerating marketing experimentation without sacrificing scalable operations, and empowering a more independent and distributed workforce without disconnecting executive leadership.
Whether you're an experienced marketing manager updating your skill set or a newcomer looking to gain a foothold in the current marketplace, keep this one-of-a-kind resource of convenient, authoritative information at the ready for its:
Thoroughly clarifying primer on agile marketing, including fundamental concepts of iterative and incremental management, workflow strategies, team dynamics, and more
Practical guidance for shaping marketing programs in a world of digital experience touchpoints, including working in perpetual beta, collaborative design, interactive content, and "big testing"
Everyday tactics for managing the dichotomy between innovation and scalability, including a two-pronged approach to stability and agility, an easy-to-use "pace layering" model, and strategies for avoiding the pitfalls of complexity
Hacking Marketing expands your mind-set and skill set for cutting-edge marketing leadership in a digital world where everything flows with the speed and adaptability of software.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
Customer ReviewsMost Helpful
By Joel Hemme on 04-12-17
Get to the point
Would you try another book from Scott Brinker and/or Walter Dixon?
What was most disappointing about Scott Brinker’s story?
Spent the first 11 minutes just talking about the term "Hacking". He kept defining the term from other angles. I listened for a total of 1 hour and 8 minutes and learned nothing. He has a lot to talk about but not much to teach.
Maybe the content improves further in. I'm cutting my losses.
1 of 1 people found this review helpful
Customer ReviewsMost Helpful
By Graeme on 07-16-18
A Decade Ahead
Thought leadership is hard to define, as is disruptive innovation. But when you see them, it's patently obvious! Scott Brinker's Hacking Marketing clearly encapsulates trends many in business suspect, into readily articulated business arguments that garner support and buy in.
More importantly, beyond that Scott provides pragmatic frameworks, rationale and processes that enterprises of all sizes can adopt tomorrow and without cost. Simple, low key, logical, and entirely compelling, Hacking Marketing, when applied, will help put your marketing initiatives on steroids!