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Some readings seemed obsolete. I found 2 first ones really interesting and up to date. The rest was just nice to know.
5 of 5 people found this review helpful
As an entrepreneur this series of books provides great insight into strategic marketing best practices in just the right amount of information. Using the audible bookmark function I was able to flag specific parts of the series that I found particularly valuable and would like to revisit in more depth in the future.
4 of 4 people found this review helpful
It covers pretty much all the essential areas to develop an outstanding marketing strategy. I
More strategy then sales, only covered one sales aspect of CDJ. But very good if you have no idea on strategy
I loved 4 of the 10 reads and found them very applicable to my role, whereas 6 of the 10 were older studies or less applicable to my role, so whilst interesting not completely relevant
0 of 1 people found this review helpful