HBR's 10 Must Reads on Strategic Marketing

  • by Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
  • Narrated by Susan Larkin, Bernard Setaro Clark
  • 6 hrs and 47 mins
  • Unabridged Audiobook

Publisher's Summary

New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:


Figure out what business you're really in
Create products that perform the jobs people need to get done
Get a bird's-eye view of your brand's strengths and weaknesses
Tap a market that's larger than China and India combined
Deliver superior value to your B2B customers
End the war between sales and marketing
Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Collaboration, HBR's 10 Must Reads on Innovation, HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Teams.

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Customer Reviews

Most Helpful

definitely hella good

I was for sure fuckin with this audio book, chapter 4 & 8 is where the value is @
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- Manuel

good book but not groundbreaking

I enjoyed the book but feel that the majority of the content is for marketing beginners that are early in their career. For that listener, it has good foundation
Read full review

- J. Haynes

Book Details

  • Release Date: 08-04-2015
  • Publisher: Audible Studios