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Publisher's Summary

New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:


Figure out what business you're really in
Create products that perform the jobs people need to get done
Get a bird's-eye view of your brand's strengths and weaknesses
Tap a market that's larger than China and India combined
Deliver superior value to your B2B customers
End the war between sales and marketing
Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Collaboration, HBR's 10 Must Reads on Innovation, HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Teams.
©2013 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.
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Customer Reviews

Most Helpful
3 out of 5 stars
By Amazon Customer on 03-07-16

Obsolete

Some readings seemed obsolete. I found 2 first ones really interesting and up to date. The rest was just nice to know.

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5 of 5 people found this review helpful

5 out of 5 stars
By Adam on 09-15-16

Great Content

As an entrepreneur this series of books provides great insight into strategic marketing best practices in just the right amount of information. Using the audible bookmark function I was able to flag specific parts of the series that I found particularly valuable and would like to revisit in more depth in the future.

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4 of 4 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By diana da mata on 02-05-18

Great audio book, I totally recommend it.

It covers pretty much all the essential areas to develop an outstanding marketing strategy. I

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4 out of 5 stars
By Temi Mogaji on 12-04-17

More strategy then sales

More strategy then sales, only covered one sales aspect of CDJ. But very good if you have no idea on strategy

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Customer Reviews

Most Helpful
3 out of 5 stars
By Amazon Customer on 05-31-17

Some articles more interesting than others

I loved 4 of the 10 reads and found them very applicable to my role, whereas 6 of the 10 were older studies or less applicable to my role, so whilst interesting not completely relevant

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0 of 1 people found this review helpful

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