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Publisher's Summary

New from the best-selling HBR's 10 Must Reads series.
To innovate profitably, you need more than just creativity. Do you have what it takes?
If you listen to nothing else on inspiring and executing innovation, listen to these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.
Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:


Decide which ideas are worth pursuing
Innovate through the front lines - not just from the top
Adapt innovations from the developing world to wealthier markets
Tweak new ventures along the way using discovery-driven planning
Tailor your efforts to meet customers' most pressing needs
Avoid classic pitfalls such as stifling innovation with rigid processes
Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:


HBR's 10 Must Reads: The Essentials
HBR's 10 Must Reads on Communication
HBR's 10 Must Reads on Collaboration
HBR's 10 Must Reads on Leadership
HBR's 10 Must Reads on Making Smart Decisions
HBR's 10 Must Reads on Managing Yourself
HBR's 10 Must Reads on Strategic Marketing
HBR's 10 Must Reads on Teams
©2013 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.
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Customer Reviews

Most Helpful

By Shannon K. Holt on 03-07-16

Excellent for corporate America, ok for startups

For anyone at mid to large organizations, this is an excellent book with strategies and tactics to help move the ship and make change happen. It is useful for startups too.

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1 of 1 people found this review helpful


By Anonymous User on 12-12-17

Good information, dry delivery

Good information, dry delivery. The narrators could have been better. It was hard to stay focus while listening.

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Customer Reviews

Most Helpful

By Andrew Hayman on 03-12-17

Essential reading for anyone in Innovation

Super set of articles. A real inspiration for anyone trying to deal with the challenges of Innovation. A must read.

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By Allard on 08-25-16

Great selection

Would you consider the audio edition of HBR's 10 Must Reads on Innovation to be better than the print version?

Excellent choice of stimulating articles regarding innovation.

Any additional comments?

I loved the selection of relevant articles and can recommend it to anybody wanting to find out more on the topic.

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