Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.More
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Still relevant after more then 20 years
I make all my employees listen to this book because it reviews many of the fundamentals of defeating gate keepers and thinking out side of the box.
I don't really have a point of comparison.
Its more of a how-to book on selling over the phone.
I did because I was on a drive but I've listen to it several times since then.
Just a great training book.
- Daniel Parker