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"A cogent, concise work that is spattered with snappy 'true-life' examples....[offers] insight into a witty, bright expert's mind." (Library Journal)
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By BananaLover on 12-24-17
good but very outdated
Note the publication date of 1993. I didn't notice that. This book talks about letterhead, fax machines, polaroids and typewriters, suggests utilizing the rapidly expanding UHF television stations, and recommends watching The Simpson's to keep up with modern times. More than an hour of this book is just a list of 1990s magazines and newspapers with their mailing addresses.Why even sell this book when there is an updated 2008 version? There were a lot of stories of PR stunts and ideas that were pretty interesting though.
By Catherine Manna on 01-07-17
Brilliant! wealth of knowledge! priceless!!!
I am so thrilled to find this book and I highly recommend it. With utmost respect and highest regards ... aspiring dreamers, and artists alike, will be touched by the
Worlds #1 leading PR expert and famous publicist 'Star behind the Stars' renowned Author Michael Levine. I love his 'Cinergism" he both instructs and inspires. Catherine Sarah Manna 'Kiki Love '