• Guerrilla P.R. 2.0

  • Wage an Effective Publicity Campaign without Going Broke
  • By: Michael Levine
  • Narrated by: Tom Weiner
  • Length: 9 hrs and 19 mins
  • Unabridged Audiobook
  • Release date: 09-11-09
  • Language: English
  • Publisher: Blackstone Audio, Inc.
  • 4 out of 5 stars 4.0 (13 ratings)

Regular price: $19.56

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $19.56

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.
©2008 Michael Levine; (P)2009 Blackstone Audio, Inc.
Show More Show Less

Critic Reviews

"With an encouraging tone and a splash of humor, the author introduces readers to the PR pro's mindset....Instructive and entertaining...a clear-eyed and clever bible for the enterprising grassroots publicist." (Publishers Weekly)
Show More Show Less

Customer Reviews

Most Helpful
3 out of 5 stars
By Dejan on 06-15-16

Nothing "Guerrilla" About This Book

This is a really good guide to basic PR without a single instance actual guerrilla approach. Essentially, Levine mixed up words "cheap" and "guerrilla". He failed to bring up any significant digital PR opportunities, despite his attempt to stay in touch with the trends.

So the value you'll get from this book is:

1. Wisdom and perspective from a PR veteran.
2. Some low-budget PR tactics.
3. Occasional creative PR example.
4. Lots of useful, basic and common sense PR advice.

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc