Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.More
"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." (Mark Victor Hansen, coauthor, Chicken Soup for the Soul)
"The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." (Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com)
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Not how to cheat your adversary, but how to identify impediments to agreement and how to design solutions to address those impediments.
I regret not reading it years ago...
Could be a useful addition to any business school curriculum.
- musical engineer "musical engineer"