Guerrilla Marketing in 30 Days

  • by Jay Conrad Levinson, Al Lautenslager
  • Narrated by Michael Drew Shaw
  • 3 hrs and 55 mins
  • Abridged Audiobook

Publisher's Summary

In Guerrilla Marketing in 30 Days, marketing gurus Jay Conrad Levinson and Al Lautenslager have created a simple, step-by-step plan that can transform your marketing strategies and your entire business in just one month. Based on the best-selling marketing series in history, Guerrilla Marketing, this audiobook condenses the wisdom of the entire series into one easy-to-use package. Whether your goal is to develop a complete marketing plan or simply to improve your current marketing methods, this book will help you reach it. Every day, you'll get an action plan to follow, with all the marketing tips, methods, and ideas you need. Follow each day's action plan, and you'll soon be thinking like a guerrilla marketer.
You don't need a big marketing budget to make Guerrilla Marketing in 30 Days work for you. All you need to do is commit your time, energy, and imagination to this plan for 30 days. Put the simple steps in this book to work for your business, and at the end of 30 days, you'll be attracting more customers, making more sales, and enjoying more profits than you ever thought possible.

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Customer Reviews

Most Helpful

A Mile Wide but an Inch Deep

This audio book basically gives a short review of numerous guerilla marketing concept - the idea is that you listen to one a day and build your knowledge over a 30 day period.

As with all books of this type, the discussion of any one idea is very limited. If you have absoutely no idea of the marketing and PR tactics you can use a small business owner, it's a good enough starting point.

If you are looking for some information on what marketing works vs what doesn't and some strategic insight into attracting new business, you will not find it here.

(i.e. one chapter talks about a real estate agent who was persistant with his advertising campaign and a result saw long term benefits to his business. That alone doesn't say much - advertising does not succeed solely through persistance, and the chapter completely ignored a possible discussion around why the advertising campaign ultimately succeeded, etc)

A light read for beginners. Nothing more.

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- David

Book Details

  • Release Date: 11-16-2006
  • Publisher: Entrepreneur Media, Inc.