Guerrilla Marketing for the Home-Based Business

  • by Jay Levinson, Seth Godin
  • Narrated by Barrett Whitener
  • 5 hrs and 45 mins
  • Unabridged Audiobook

Publisher's Summary

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics This program covers these and will show you the way to:

Discover the secrets of the most successful home-based entrepreneurs. Their proven techniques can unlock the potential of small businesses.
Quit wasting time and money on strategies that will not and cannot work. Instead, unleash the powerful guerrilla marketing weapons described in this information-packed volume.
Exploit 11 proven methods, described with examples drawn from real-life experiences.


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Customer Reviews

Most Helpful

Very much out of date

I think this book, although it contains some good ideas, is in need of a makeover. I was fooled into believing it was a recent book since it was released to Audible in 2006. However, the references to obsolete jargon like desktop publishing, typesetting, and fax machines as if they were still somehow relevant kept jarring me.

I bought it because of Seth Godin's name was on it, but I found later it was first published in 1995. It made me realize how much has changed in the meantime.
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- Lee

Needs updating

Internet marketing portion of book needs updating.
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- Mark Newvine

Book Details

  • Release Date: 03-21-2006
  • Publisher: Blackstone Audio, Inc.