When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.
In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the 21st century.
"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable." (The Los Angeles Times)
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It was time well spent mostly because i could multitask as i listened. the book contains alot of valuable information. however, i found it to be needlessly long, repetitive, and not very well organized
More conciseness would have been beneficial
mostly, yes. i didn't enjoy the book as much as i'd have hoped but i don't regret listening to it.