When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. His philosophy helped launch a whole new way of thinking about marketing. In this updated '90s edition, Levinson has expanded and revised his wisdom to include the fastest-growing markets in the '90s with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers in the '90s care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the 21st century. Levinson is the author of 8 volumes in the Guerrilla Marketing series, the most popular marketing philosophy of our time.More
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
Highly Relevant to the 1980s
- Kenneth "Old & fat, but strong; American, Chinese, & Indian (sort of); Ph.D. in C.S.; strategy, economics & stability theory; trees & machining."
Good but needs updating
- Alec "Alec"