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I have one lonely complaint about this audiobook, that being the narration. The usually great narrator Barrett Whitener, uses horribly stiff pronunciation on almost every word. One example is the word "marketing", as the Mr. Whitener insists on pronouncing it as "mark-kit-TING" unnecessarily. I am far from picky about audiobook narrators, but in this case I believe it takes away from the otherwise valuable content.
Do yourself a favor and listen to the sample before purchasing this item. You may choose to buy the book in place of this audio version.
16 of 17 people found this review helpful
This is the first audiobook that I have not completed. The material is very, very dated. I should have checked the published date. In 2011 I would not recommend this book
4 of 4 people found this review helpful
Having read Guerilla Marketing by the same author I was very interested in his weapons listed in the book. Is separate book focuses on them, gives percentages and really drives home their importance. Having used many of them in my own company I can say that despite the very American feel to the description of the weapons, they work in all societies!
2 of 3 people found this review helpful
Would you try another book written by Jay Conrad Levinson or narrated by Barrett Whitener?
I might try another book ..
Would you recommend Guerilla Marketing Weapons to your friends? Why or why not?
For some on who don't know anything about marketing.
Any additional comments?
I expected more detailed information on topic...
This had to be the worst book I have listened to or read on the subject of business and marketing. I really struggled to get through it in its entirety.
1 of 1 people found this review helpful