Guerilla Marketing Weapons

  • by Jay Conrad Levinson
  • Narrated by Barrett Whitener
  • 6 hrs and 35 mins
  • Unabridged Audiobook

Publisher's Summary

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations. All the weapons are inexpensive to implement, and fully half of them are absolutely cost-free - a bonanza that liberates cash flow. Included are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference for your company.

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What the Critics Say

"This very practical guide should be consulted by both practitioners and students of business." (Library Journal)

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Customer Reviews

Most Helpful

Good info narrated horribly

I have one lonely complaint about this audiobook, that being the narration. The usually great narrator Barrett Whitener, uses horribly stiff pronunciation on almost every word. One example is the word "marketing", as the Mr. Whitener insists on pronouncing it as "mark-kit-TING" unnecessarily. I am far from picky about audiobook narrators, but in this case I believe it takes away from the otherwise valuable content.

Do yourself a favor and listen to the sample before purchasing this item. You may choose to buy the book in place of this audio version.
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- Michael MacDonald

Old News

I didn't realize it until after I started listening... This book is over 10 years old. Most of the points are probably still true, but I was looking for something a little more modern... They talk about "new" marketing techniques that have already been around for over 10 years... It's kind of a joke.
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- Jayeson

Book Details

  • Release Date: 11-16-2006
  • Publisher: Blackstone Audio, Inc.