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Publisher's Summary

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
©2014 Ryan Holiday (P)2014 Gildan Media LLC
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Critic Reviews

"Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." (Patrick Vlaskovits, coauthor of The Lean Entrepreneur)
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." (Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth)
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Customer Reviews

Most Helpful
4 out of 5 stars
By adabele zhong on 03-18-15

Tells you what to do but not how to do it

Seems like common sense advice. Does not tell you how to do the things that are recommended. Amazon and hotmail are not relevant to today's marketing.

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14 of 14 people found this review helpful

1 out of 5 stars
By Robert on 05-08-15

Superficial overview for the utter novice

This is only useful to the completely uninformed novice to growth hacking (or any online marketing, really). It has little to no new actionable data for anyone even slightly familiar with the topic.

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13 of 13 people found this review helpful

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Customer Reviews

Most Helpful
2 out of 5 stars
By Andrew on 10-25-16

Disappointing

A mishmash of ideas from other books, with little structure or originality.
The author is inconsistent in his ideas ("Get out a minimum viable product" but also "Don't do marketing until it's perfect") and seems to think that a series of stories from a rather limited pool of companies (Dropbox, AirBnB) are enough to make a compelling business strategy. They aren't, and this book was lacking in the analysis required to be anything more than a collection of anecdotes.
Eric Reiss's "The Lean Startup" covers very similar ground but is much more rigorous.

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5 of 5 people found this review helpful

4 out of 5 stars
By Ross Brown on 05-16-16

An Interesting, Quick Listen!

If you could sum up Growth Hacker Marketing in three words, what would they be?

Concise, Interesting, Slick

What was one of the most memorable moments of Growth Hacker Marketing?

A more general point that stood out for me throughout the entire book was just how wrong some marketers (including Ryan) had been approaching their daily trade!

What about Ryan Holiday’s performance did you like?

Very easy to listen to and has a very engaging voice - it's a few hours well spent!

Did you have an emotional reaction to this book? Did it make you laugh or cry?

For a business book, I laughed quite a bit!

Any additional comments?

A nice, quick summary of growth hacking. It gave me a taste and I immediately wanted more!

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Richbenny on 08-31-16

Very relevant

I loved the overall delivery of the content and the relatable examples and stories. I have already recommended this to my social network.

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1 of 1 people found this review helpful

5 out of 5 stars
By Shu Das on 12-29-15

A must for all startups

Ryan gives many quick and easy techniques of how to market your product in the digital space and outside it. He explains the new Growth Hacker strategy in a way that even a marketing novice comes away with many valuable pieces of knowledge that are immediately applicable in any product or marketing scenario. Highly recommend it to all entrepreneurs trying to achieve success.

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1 of 1 people found this review helpful

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