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Although popular culture certainly has its favorites in terms of rockstar companies, some of the rising giants within the business world don't always get the credit or airtime they deserve. There are a number of recent growth engine companies that have challenged conventional paths to success and forged their own destinies through unique and innovative techniques that have resulted in huge success within a shockingly short time. This book pulls back the curtain on some of today's rising business stars and reveals what essential tactics they've used to reach such impressive heights.
Case studies included:
Lululemon
Alibaba
Keurig Green Mountain
Tesla Motors
Fuhu
This book includes a bonus material: How Google Did It, a best-selling book.
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Lacks any real detail or analysis
First, this book isn't really a 54 minutes as the narration is very slow. That being said even at 1.5x, or 2x, your time is probably better spent elsewhere as the book is very light on details.
The 5 companies "discussed" get 6-8 (slowly narrated) minutes each. The companies are:
Lululemon
Alibaba
Keurig
Tesla
Fuhu
These are fascinating companies that are definitely growth engines, but I feel rather than getting a case study or any analysis, all this book does is give you a very short intro to who these companies are.
I've given 2 stars, because if you ignore the speed, the narration is good, and if you ignore the lack of detail the intro to these companies isn't bad.
- Amazon Customer
