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Publisher's Summary

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.
From travel to news to commerce, smart businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.
This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It explains for listeners how to rebuild their businesses around social behavior and create products that people tell their friends about.
©2011 Paul Adams (P)2011 Audible, Inc.
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Customer Reviews

Most Helpful
4 out of 5 stars
By Aysin on 02-07-12

Wonderful Listen :-)

Would you recommend this audiobook to a friend? If so, why?

It was my first audiobook ever and I listened to it to and from work everyday. It was easy to understand, well read and detailed enough. Yes, it is a high-level book but the author states that and this was what I needed.

What did you like best about this story?

The amount of compelezity and detail was just the right amount! Enriched with lots of further reading suggestions and quicktips to summarize!

Have you listened to any of Eric Michael Summerer’s other performances before? How does this one compare?


If you were to make a film of this book, what would be the tag line be?

Social Media - How to begin

Any additional comments?

The only improvement to any audio book might be, giving a list of the

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2 of 2 people found this review helpful

3 out of 5 stars
By Steve on 04-09-12

A book about social interaction

Is there anything you would change about this book?

More about the how social networks will change the way we interact.

What was most disappointing about Paul Adams’s story?

The reference to the social web is misleading as the main subject is about social interaction and how this impacts on marketing strategies.

Would you listen to another book narrated by Eric Michael Summerer?


What did you take away from Grouped that you can apply to your work?

That everyone is a potential influencer

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1 of 1 people found this review helpful

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