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so....just know that the author is narrating and he is TERRIBLE and has a lisp..IM SORRY, BUT it's very distracting, and it would be ok if the rest of the reading was good, but he reads like he just learned to read today. I have to constantly rewind because I zone out or I wonder why someone with a lisp would narrate an audio book...I just can't. I'll finish it somehow, the content is great. But be warned, the audio book sucks. If you can, just read the book.
As a student working on my Masters in Social Media Marketing this book showed me how important the Groundswell is important for all types of business aspects from the small home business to corporate. This is a fantastic read!
What made the experience of listening to Groundswell - Expanded and Revised Edition the most enjoyable?
I enjoyed the subject matter.
What did you like best about this story?
Some really great case studies.
How could the performance have been better?
I feel so bad writing this, but the narration was terrible. The reader's intonation was not suitable. Every sentence had the same rhythm, which wasn't always appropriate. Other sentences had pauses in the wrong place. I own the paper book too, so will probably finish off reading it, rather than listening to it.