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As a student working on my Masters in Social Media Marketing this book showed me how important the Groundswell is important for all types of business aspects from the small home business to corporate. This is a fantastic read!
I have listened to this book several times. Even better than other books on this topic it helps you change the way you look at your web business and plan for the future. The world is changing, this book helps point you in the right direction.
2 of 4 people found this review helpful
What made the experience of listening to Groundswell - Expanded and Revised Edition the most enjoyable?
I enjoyed the subject matter.
What did you like best about this story?
Some really great case studies.
How could the performance have been better?
I feel so bad writing this, but the narration was terrible. The reader's intonation was not suitable. Every sentence had the same rhythm, which wasn't always appropriate. Other sentences had pauses in the wrong place. I own the paper book too, so will probably finish off reading it, rather than listening to it.