Groundswell

  • by Charlene Li, Josh Bernoff
  • Narrated by Josh Bernoff
  • 8 hrs and 17 mins
  • Unabridged Audiobook

Publisher's Summary

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social-networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity. In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With 25 vivid cases from around the world - from health care to retail to consumer goods to business services - Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether listeners are in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works. Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television...how Best Buy taps into the intelligence of over a thousand of its employees with its own social network...how Dell has transformed itself by embracing customer insights in nearly every department...and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal. This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back.

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Customer Reviews

Most Helpful

I tried...so help me I tried.

This book covers great material and is extremely thorough. But DO NOT buy the audio version. I am an unabridged audio book fanatic and I find that once in a while an author can read the material and pull it off (Michael Gerber and Jeff Jarvis for example).

I am sorry to be this blunt but I feel like I wasted money on this audio purchase. The biggest part of an audio book’s quality is its narration and this audio books narration should have been done by a professional narrator, not the author.

I would read this one not listen to it.
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- Justin

Very Thorough & Informative

This book is quickly becoming THE authority in marketing circles on the revolution of social media. Consumers are changing the way companies do business, and the major reason is because they now have a voice on the internet.

This book was written by the folks at Forrester after a very thorough review of the industry. It is sprinkled with fascinating case studies and real life examples of mistakes and successes to inspire other marketers like myself.

I highly recommend this audiobook and am now becoming a passionate advocate of the world of social media due to listening to this book.
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- Pamela

Book Details

  • Release Date: 04-25-2008
  • Publisher: Gildan Media, LLC